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Updated: 26 min 21 sec ago

Toyota Honors Martin Luther King, Jr.'s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

Thu, 2019-01-17 06:00
PLANO, Texas (January 17, 2019) – In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services and Toyota Motor North America are continuing their support of Historically Black Colleges and Universities (HBCUs) and their communities, by providing a total contribution of $60,000 to five HBCUs as well as the Tom Joyner Foundation.  This is the company’s fifth consecutive year partnering with the Tom Joyner Foundation, and supporting HBCUs through this donation.

Lexus LC Convertible Concept Wins 2019 EyesOn Design Award

Mon, 2019-01-14 21:00
DETROIT, Jan. 15, 2019 — Every aspect of the Lexus LC Convertible concept is designed to evoke an emotional response and that pursuit was recognized today as the Lexus LC Convertible Concept won the 2019 EyesOn Design Award for Design Excellence – Exterior Lighting at the 2019 North American International Auto Show (NAIAS).

A Legend Returns: 2020 Toyota Supra Makes World Debut

Mon, 2019-01-14 06:45
DETROIT (Jan. 14, 2019) – In July 2018, in view of tens of thousands of spectators at England’s world-renowned Goodwood Festival of Speed, a low, long-hood sports car wearing full-body camouflage with mysterious “A90” markings blasted up the narrow, curvy hill-climb circuit. For Toyota enthusiasts, “A90” was the giveaway: the A40, A60, A70 and A80 that came before were Supras.

Supra is Back with Starting MSRP of $49,990

Mon, 2019-01-14 06:45
DETROIT (Jan. 14, 2019) – Sports car enthusiasts have been waiting more than 20 years for the return of Supra and will soon be able to purchase the 2020 Toyota GR Supra for a Manufacturer’s Suggested Retail Price of $49,990.

2020 Lexus RC F and RC F Track Edition Debut in Detroit

Sun, 2019-01-13 21:01
DETROIT (Jan. 14, 2019) – Freshly updated for the 2020 model year, the RC F coupe now boasts improved performance, revised styling and an all-new, limited production Track Edition. With the introduction of the RC F Track Edition, hard core driving enthusiasts no longer have to decide between a luxury car for the street and a serious performance car for the track. Blending the luxury and craftsmanship of Lexus with performance upgrades typically reserved for exotic sportscars, the RC F Track Edition is capable of turning hot laps all afternoon and being driven home that night. It’s the latest milestone for the F performance brand that will continue to evolve as an important pillar of the overall strategy at Lexus.    

Lexus LC Convertible Concept Makes World Debut in Detroit

Fri, 2019-01-11 02:01
DETROIT (January 11, 2019) – Lexus shocked the automotive world in Detroit three years ago with the debut of the LC coupe. It was a testament to the brand’s new sense of creative ambition, but it was only just the beginning. Since then, the Lexus design team has been exploring the brand’s evolution and the latest result of those explorations will make its debut at the 2019 North American International Auto Show with the world premiere of the Lexus LC Convertible Concept.

Toyota GR Supra Makes Global Debut at 2019 North American International Auto Show

Thu, 2019-01-10 06:00
DETROIT (Jan. 10, 2019) – The Toyota exhibit at the 2019 North American International Auto Show (NAIAS) will feature Toyota’s full vehicle lineup of cars, trucks and SUVs, including the all-new 2020 Toyota GR Supra. Visitors will also experience the future of mobility with Toyota concept vehicles and the all-new Corolla Hybrid and Corolla XSE, RAV4, Prius AWD-e, TRD Camry and TRD Avalon. NAIAS takes place at Cobo Center January 14 – 27 in Detroit.

Have a Supra New Year!

Thu, 2019-01-10 04:00
Toyota is kicking off 2019 with the premiere of its all-new 2020 Supra on Monday, January 14, at 9:40 a.m. EST during the 2019 North American International Auto Show.

Toyota adds vehicles to Takata safety recall involving certain Toyota and Lexus models

Wed, 2019-01-09 09:30
PLANO, Texas, January 9, 2019 –As a result of the most recent action taken by Takata under its 2016 agreement with the National Highway Traffic Safety Administration to fix defective airbag inflators, Toyota is adding vehicles to the series of safety recalls it has been conducting.

Lexus Luxury Lineup Shines at North American International Auto Show

Wed, 2019-01-09 06:00
DETROIT (Jan. 9, 2019) – Lexus will bring luxury to the Cobo Center when the 2020 Lexus RC F Track Edition makes its world premiere during the 2019 North American International Auto Show, Jan. 14 – 27.  This marks the 30th anniversary for Lexus at the NAIAS.

Toyota and Kenworth Collaborate To Develop Zero Emission Trucks

Tue, 2019-01-08 11:00
LAS VEGAS (Jan. 8, 2019) – Kenworth Truck Company and Toyota Motor North America are collaborating to develop 10 zero-emission Kenworth T680s powered by Toyota hydrogen fuel cell electric powertrains. This collaboration is part of a $41 million Zero and Near-Zero Emissions Freight Facilities (ZANZEFF) grant preliminarily awarded by the California Air Resources Board (CARB), with the Port of Los Angeles as the prime applicant. The grant monies are part of a larger $82 million program that will put fuel cell electric tractors, hydrogen fueling infrastructure, and zero emissions cargo handling equipment into operation in the ports and Los Angeles basin in 2020.

KDDI and AT&T to Connect Toyota and Lexus Vehicles

Mon, 2019-01-07 15:30
LAS VEGAS, Jan. 7, 2019 – Toyota and Lexus are bringing industry-leading connected car capabilities to their vehicles in the United States.

Toyota Research Institute Bets Big In Vegas On "Toyota Guardian" Autonomy

Mon, 2019-01-07 13:00
LAS VEGAS, Jan. 7, 2019 – Toyota is doubling-down on humans.  That’s the answer to the question; What has the Toyota Research Institute (TRI) been doing in automated driving over the past 12 months? Using onboard cameras, sensors and 3D animation, TRI opened its portion of a press conference today at the annual CES show in Las Vegas with a vivid reenactment of a three-car crash on a California Interstate, where no one was injured.

PAVE coalition launches broad-based public education campaign on automated vehicles

Mon, 2019-01-07 11:00
LAS VEGAS (Jan. 7, 2019)  -- A broad coalition of leading industry, non-profit and academic institutions today launched a first-of-its kind campaign to inform the public and policymakers about the potential and the reality of advanced vehicle technologies and self-driving vehicles.

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