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Could you become a Takumi? In Japan it takes 60,000 hours to reach the highest level of craftsmanship – new documentary reveals

Mon, 2019-03-04 16:00
In the West it’s often considered that it takes 10,000 hours of study for the average person to become an expert in their subject. But in Japan you’re not considered a master of your craft until you’ve spent 60,000 hours refining your skills. That’s the equivalent of working eight hours a day, 250 days a year for 30 years.

Deegan and Busch Victorious in Vegas

Mon, 2019-03-04 13:45
Hailie Deegan opened a four-race weekend in Las Vegas for Toyota with a victory in the NASCAR K&N Pro Series West, while Kyle Busch was first to the checkered flag in the Truck and Xfinity Series.

February 2019 TMNA Sales Chart

Fri, 2019-03-01 07:30

Toyota Motor North America Reports February 2019 Sales

Fri, 2019-03-01 07:30
PLANO, Texas (March 1, 2019) – Toyota Motor North America (TMNA) today reported February 2019 sales of 172,748 vehicles, a decrease of 5.2 percent from February 2018 on a volume and daily selling rate (DSR) basis.

TRI-AD and CARMERA team up to build high definition maps of using camera data

Thu, 2019-02-28 08:00
Toyota Research Institute-Advanced Development, Inc. ("TRI-AD") and CARMERA, Inc. ("CARMERA") announce they are joining forces to conduct a proof of concept about developing camera-based automation of high definition ("HD") maps for urban and surface roads. For the full story, click here.

Rendimiento y diseo realzan al nuevo Toyota Corolla 2020

Wed, 2019-02-27 21:00
SAVANNAH, Ga., 26 de febrero de 2019 — Con ms de 46 millones de unidades del Toyota Corolla vendidas en todo el mundo desde su presentacin en 1966, sera difcil hallar un conductor que no reconociera el nombre. Segn parece, todos tienen una historia con el Corolla. No obstante, muchos se sorprendern cuando vean el sedn Toyota Corolla 2020 reimaginado y reconfigurado. Y esa es exactamente la idea.

Lexus and Toyota Top Charts in KBB's 2019 5-Year Cost to Own Awards

Wed, 2019-02-27 10:00
In the 2019 Kelley Blue Book 5-Year Cost to Own Awards, Lexus took home the title of ‘Best Luxury Brand’, while four Lexus and three Toyota vehicles topped their segments.

Toyota is conducting a safety recall involving certain Lexus LS vehicles

Tue, 2019-02-26 21:30
PLANO, Texas, February 26, 2019 – Toyota is conducting a safety recall involving certain 2018 Model Year Lexus LS 500/500h vehicles in the United States. Approximately 6,300 vehicles are involved in this recall.

Performance and Design Highlight the All-New 2020 Toyota Corolla

Tue, 2019-02-26 04:00
SAVANNAH, Ga. (Feb. 26, 2019) – With more than 46 million Toyota Corollas sold globally since its introduction in 1966, it would be difficult to find a driver who did not recognize the name. Everyone, it seems, has a Corolla story. Many, though, are going to be doing double takes when they see the re-imagined and reconfigured 2020 Toyota Corolla sedan. And that’s exactly the point.

Supra Writes its Name in the NASCAR Record Books

Mon, 2019-02-25 14:15
Just two races into the NASCAR season, the Toyota Supra wasted no time leaving its mark as Christopher Bell proved the legendary sports car is a championship contender after winning the NASCAR Xfinity Series race at Atlanta Motor Speedway on Saturday. Later in the day, Kyle Busch also drove a Tundra to victory lane to claim his 52nd career NASCAR Gander Outdoors Truck Series win – a new series all-time record.

2019 Lexus IS 300 F SPORT Black Line Special Edition

Mon, 2019-02-25 03:00
PLANO, Texas (February 25, 2019) – Lexus is giving buyers of the 2019 IS 300 F SPORT a new way to express their style with the introduction of the Black Line Special Edition. Limited to 900 units for 2019, the new IS 300 Black Line brings together unique features and subtle styling changes that add a custom touch to this dynamic sport sedan.

Celebrating 10 Million Vehicles Sold and a Best-Ever Year, the Lexus Brand Continues to Grow Globally

Sun, 2019-02-24 20:30
TOKYO, Japan (February 25, 2019) – Today Lexus announced its 10 millionth vehicle sold, a landmark achievement that came shortly after a strong 2018 year-end sales performance with Lexus achieving multiple best-ever sales goals around the globe. In addition, the brand that pioneered the world’s first luxury hybrid-electric vehicle in 2005, and offers eleven (11) electrified models globally, surpassed the 1.45 million unit mark in self-charging hybrid vehicles sold worldwide. Lexus hybrid vehicle sales jumped nearly 20% in 2018 from the prior year, a result that underscores the brand’s heritage with, and commitment to, electrification.

Lexus to Light Up Milan Design Week with 12th Edition of the Celebrated Lexus Design Event

Thu, 2019-02-21 09:30
TOKYO, 21 February 2019 – Today Lexus announced its participation in the world’s pinnacle design event – Milan Design Week* – for the 12th time.  For more than a decade, the Lexus Design Event has provided visitors with an amazing experience in collaboration with some of the world’s most celebrated designers who are inspired by Lexus design philosophy.

Lexus to Light Up Milan Design Week with 12th Edition of the Celebrated Lexus Design Event

Thu, 2019-02-21 06:00
TOKYO, Japan 21 February 2019 — Today Lexus announced its participation in the world's pinnacle design event—Milan Design Week*—for the 12th time. For more than a decade, the Lexus Design Event has provided visitors with an amazing experience in collaboration with some of the world's most celebrated designers who are inspired by Lexus design philosophy.

Daytona 500 Victory Tops Toyota Racing Weekend

Mon, 2019-02-18 09:30
DAYTONA, Fla. (February 18, 2019) No other race in NASCAR is as coveted and revered as the season-opening Daytona 500. To win the Great American Race once solidifies your name in the history books, but to win it twice as Denny Hamlin did on Sunday, puts him in a class of only 12 drivers who have doubled down and conquered the Daytona 500 two times.

The History of Lexus

Mon, 2019-02-18 06:00

Lexus Top Brand, Toyota No. 2 in J.D. Power Vehicle Dependability Study

Thu, 2019-02-14 13:00
For the eighth year in a row, Lexus is the highest-ranking nameplate in the J.D. Power Vehicle Dependability Study, while Toyota slides into the No. 2 spot to tie with Porsche.

Wyclef Jean Joins VH1 Save The Music Foundation and Toyota to Present Music Technology Grant to South Philadelphia High School

Thu, 2019-02-14 07:05
PHILADELPHIA (February 14, 2019) ­ – Toyota and VH1 Save The Music Foundation, joined by musician, producer, composer and former founder of The Fugees, Wyclef Jean, presented South Philadelphia High School with a $50,000 Music Technology Grant focused on electronic music creation.

Season Kickoff Nets New Hardware

Tue, 2019-02-12 13:45
After months of off-season anticipation, the 2019 racing season was kicked into high gear with three trophies collected by Toyota drivers from Florida to California.

Lexus Partners with Streetwear Designer John Elliott to Create Bespoke Tires on First-Ever UX

Mon, 2019-02-11 10:00
NEW YORK (February 11, 2019) — To celebrate the launch of the first-ever 2019 UX, a luxury compact crossover engineered for the city, Lexus partnered with designer John Elliott to create the “Sole of the UX” — custom tires inspired by his John Elliott x Nike AF1 shoe. The tires reimagine the classic silhouette of Elliott’s sneaker, embodying the spirit of clean, purposeful, and modern design. Tires that, like the crossover itself, are inspired by and designed for the city.

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