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NASCAR Racer Martin Truex, Jr. Builds Custom 2018 Camry SEMA Show

Tue, 2017-10-31 11:20
PLANO, Texas, Oct. 31, 2017— Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Martin Truex, Jr.’s all-new 2018 Camry was built as an homage to the 2017 Monster Energy NASCAR Cup Series points champion’s own racecar.

Rutledge Wood Builds a Wide, Eye-Catching 2018 Camry For SEMA 2017

Tue, 2017-10-31 11:20
PLANO, Texas, Oct. 31, 2017 — The Toyota Camry has been on the road since 1983, but the road has never seen a Camry like this one. With numerous body panels formed using state-of-the-art 3D-printing technology and an aggressively lowered stance, Rutledge Wood’s extreme Camry makes its debut at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display.

Toyota Brings NASCAR Stars Out to Play with the 2018 Camry at SEMA 2017

Tue, 2017-10-31 11:20
PLANO, Texas, Oct. 31, 2017—Toyota’s NASCAR drivers have achieved great success on the track: Kyle Busch’s 2015 Cup championship, Denny Hamlin’s 2016 Daytona 500 victory, and Martin Truex, Jr.’s regular-season victories and points leadership in 2017.

Toyota Brings the "Power of New" to SEMA 2017

Tue, 2017-10-31 11:20
PLANO, Texas, Oct. 31, 2017 — Toyota’s collection of 18 vehicles on display at the 2017 Specialty Equipment Market Association (SEMA) Show pays tribute to the latest iteration of Toyota’s best-selling vehicle, the all-new 2018 Camry, and the first-ever C-HR Crossover Utility Vehicle (CUV).

Toyota Brings the Quickest Utility Vehicle in the World to SEMA with the C-HR R-Tuned

Tue, 2017-10-31 11:20
PLANO, Texas, Oct. 31, 2017— Compact Utility Vehicles (CUVs) are popular for their versatility, but are not generally known for high performance—until now. Making its world debut at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, the C-HR R-Tuned is the world’s quickest CUV.

Toyota Taps Top Builders to Build Custom Vehicles for SEMA Battle of the Builders®

Tue, 2017-10-31 11:20
PLANO, Texas, Oct. 31, 2017 — Two custom builds centered on the newest additions to Toyota’s model lineup are among the vehicles taking center stage in the fourth annual SEMA Battle of the Builders® competition at the 2017 Specialty Equipment Market Association (SEMA) Show.

Lexus MSRP Pricing Chart

Mon, 2017-10-30 22:00

Toyota NASCAR Drivers Sweep Martinsville, NHRA Competes in Las Vegas

Mon, 2017-10-30 10:00
Kyle Busch took home the grandfather clock trophy in the Cup Series race at Martinsville on Sunday night, successfully clinching a spot in the ‘Championship 4’ to compete for his second title in the season-finale at Homestead-Miami Speedway on November 19.

Driverless Technology Advances With Partnership Between Toyota Research Institute and GoMentum Station

Mon, 2017-10-30 09:00
WALNUT CREEK, Calif. – Oct. 30, 2017 –Toyota Research Institute (TRI) has signed an agreement with GoMentum Station to test autonomous vehicle technology at the 5,000 acre autonomous vehicle proving grounds located in Concord, California. Managed by the Contra Costa Transportation Authority (CCTA), this partnership enables TRI to expand closed course testing of its two-prong approach to vehicle automation – Guardian and Chauffeur. 

Challenge accepted: Toyota production engineers turn status quo on head

Mon, 2017-10-30 08:30
GEORGETOWN, Ky. (October 30, 2017) It’s a big task, but Toyota Motor North America has the best and brightest accepting the challenge: innovate and problem solve to create the next generation of manufacturing technology. Today’s newly opened $80 million, 235,000 square foot state-of-the-art and environmentally-conscious Production Engineering and Manufacturing Center (PEMC) in Georgetown, Kentucky, is the final building constructed under the “One Toyota” project, and is both a statement on Toyota’s commitment to investing in the future of American manufacturing and a home base for a key group of more than 600 Toyota engineers.

Toyota recognized as Corporation of the Year by the National Minority Supplier Development Council

Mon, 2017-10-30 07:00
DETROIT, Mich., Oct. 30, 2017 -- At a black-tie gala wrapping up its annual Conference and Business Opportunity Exchange, held this year in Detroit, Oct. 23-25, Harriet Michel, former NMSDC President presented Toyota with the National Minority Supplier Development Council (NMSDC) Corporation of the Year award to Robert Young, Toyota Motor North America R&D (TMNA R&D) group vice president, Purchasing & Supplier Engineering Division. Toyota is one of four corporations to have won corporation of the year more than three times from the NMSDC in its 45-year history. Toyota spends over $3 Billion directly with over 300 diverse suppliers and Toyota's suppliers spend nearly $1 Billion with over 1500 diverse suppliers at the Tier 2 level.

Toyota Manufacturing Plants Show Their Dedication to the Environment through National Public Lands Day

Sun, 2017-10-29 22:00
Plano, TX (October 23, 2017) – Problem solving is a skill that Toyota team members hone to a fine edge over the course of their careers.  So, when faced with the problem of difficult access to the Flint River at Hayes Nature Preserve, Toyota Alabama team members implemented a creative solution as part of their National Public Lands Day (NPLD) event on Saturday, September 23.

Busch Advances to Championship Event with Win at Martinsville

Sun, 2017-10-29 21:00
Kyle Busch captured the win at Martinsville Speedway on Sunday, becoming the first driver to secure a spot in the ‘Championship 4’ season-finale at Homestead-Miami Speedway. Busch, who has won five races this season, will be one of four drivers competing for the 2017 MENCS championship on Sunday, November 19.

2017 SEMA - Lexus Media Guide

Fri, 2017-10-27 11:30
In its tenth year at the SEMA Show, Lexus brings the highly-anticipated and all-new LC 500 Inspiration Series in Structural Blue to the ultimate aftermarket audience and many more. The custom builds will be on display at the Lexus display area in Central Hall booth #21601 as well as North Hall Lobby booth #11001.

Toyota Recognized by Project Lead The Way for Commitment to America's Students and Teachers

Thu, 2017-10-26 14:30
ORLANDO, Fla. (Oct. 25, 2017) –  From advanced manufacturing to computer science, developing and connecting youth to high-demand, high-growth career opportunities is something companies throughout the nation are trying to tackle. For Toyota, this kind of workforce development has been a focus in the U.S. for decades. 

2018 Lexus ES 350 Standard Luxury and Comfort

Thu, 2017-10-26 09:57
  • New Premier Package Available
  • Enform Safety Connect Now Complimentary for 10 Years
  • Enform Service Connect Now Complimentary for 10 Years
  • New Noble Brown Interior with Linear

2018 Toyota Land Cruiser, a Global SUV Legend With Elegance

Wed, 2017-10-25 22:00
The Land Cruiser name is legend around the globe, a tough-as-nails SUV that established itself through decades of all-terrain adventure. A funny thing happened along the way: Land Cruiser evolved into a premium luxury model while getting even tougher, turning into a flagship SUV for the brand with no peer among its competitors. And does it have some history! The 1957 Land Cruiser, a bare utility machine, was among the first Toyota vehicles sold in the United States. Today, classic Land Cruisers command top dollar at collector-car auctions.

Toyota Title Pursuits Continue in NASCAR, NHRA Postseasons

Wed, 2017-10-25 13:30
The NASCAR Playoffs continue this weekend at Virginia’s Martinsville Speedway with the Monster Energy NASCAR Cup Series and NASCAR Camping World Truck Series set to compete on the paperclip-shaped track that has been fortuitous to Toyota drivers.

2018 Tacoma Ready for Adventure, adds Toyota Safety Sense P Across Lineup

Wed, 2017-10-25 05:00
The next-generation Toyota Tacoma enters its third year with a safety enhancement: all 2018 Tacoma models gain Toyota Safety Sense P (TSS-P). This equips the Tacoma with Pre-Collision System with Pedestrian Detection, Lane Departure Alert (LDA) with Sway Warning System (SWS), Automatic High Beams (AHB) and High-Speed Dynamic Radar Cruise Control (DRCC). Toyota leads the auto industry in making automatic emergency braking systems standard on most of its vehicles.

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